first lite

first lite is a technical apparel maker in the hunting space creating quality, durable products for every pursuit. their slogan go further, stay longer, is reflected in the performance and quality of the gear they produce. likewise the media projects that they take on embody the same hardy qualities and showcase hunters who push themselves and their gear to the limit.

in the fall of 2021 rangework took on the task of creating a brand film for first lite in an area of northern canadian wilderness, chasing stone sheep. the film sought to showcase the different aspects of sheep hunting and tell the story of two first time stone sheep hunters, chris and devon. british columbia has a legendary history when it comes to sheep hunting a these two hunters embarked on a journey to try and find their piece of the legend.